Platform Features

Everything you need to run your watch business in one dealer-first operating system.

Core Platform

  • Dealer-first operating system for watch businesses
  • Centralised system for inventory, sales, sourcing, finance, and messaging
  • Built around real dealer workflows (WhatsApp, dealer-to-dealer trading)

Inventory Management

  • Full inventory tracking (owned, consigned, funded, collateral-backed)
  • Custom watch fields (model, reference, dial, year, condition, serial)
  • Unlimited image storage
  • Inventory status management (available, hold, sold, repair, auction)
  • Add inventory from photo (watch or invoice)
  • Live inventory pages
  • Single-watch public share links

Consignment Management

  • Consignment stock tracking
  • Separate consignment values and sale values
  • Consigned stock excluded from balance sheet
  • Full consignment audit trail

Repairs & Workshop

  • Repair and workshop tracking
  • Repairer history
  • Cost paid vs price charged
  • Automatic "unavailable" status during repair
  • Repair costs included in margin calculations

Deals, Sales & CRM

  • Deal management (price agreed, margin, invoice-linked)
  • CRM-style sales pipeline (lead → negotiating → hold → sold)
  • Customer management and history
  • Customer demand wishlists
  • Automated WTB (Want To Buy) sourcing

Sourcing & Dealer Network

  • Internal dealer-to-dealer sourcing network
  • WhatsApp WTS (Want To Sell) broadcasts
  • WhatsApp WTB (Want To Buy) broadcasts
  • Central sourcing interface across all channels
  • Dealer-only timed auctions with low fees

Messaging & Broadcast Automation

  • WhatsApp-native communication
  • Broadcast manager for WTS, WTB, stock drops, and auctions
  • Scheduled and queued broadcasts
  • Calendar-based broadcast planning

Marketing & Content Tools

  • Instagram image creator per stock item
  • AI-powered Instagram caption generator
  • Shareable watch images optimised for WhatsApp & social
  • Public inventory links for instant sharing

Financials & Accounting

  • One-click invoice generation
  • AR / AP tracking
  • Dealer-level accounting ledger
  • Watch-level transaction history
  • Wire book (incoming & outgoing wires)
  • Margin tracking per deal
  • VAT / sales tax handling
  • Partial reconciliation of wires, invoices, and deals

Collateral Funding

  • Use inventory as collateral for funding
  • Collateral-backed stock flagging
  • Enables business growth without selling stock

Imports & Integrations

  • Chrono24 inventory import (auto-mapped)
  • Shopify import
  • WooCommerce import
  • WordPress import
  • WhatsApp messaging infrastructure

Documents & Resources

  • Central document storage
  • Public document links
  • Contact enquiry management
  • Downloadable resources

Audit, Permissions & Control

  • Full audit trail (who, when, before/after)
  • Staff roles and permissions
  • Enterprise-grade accountability and compliance

Platform Management

  • Billing hub
  • Subscription management
  • Integrations manager
  • Support tickets and help centre

In One Line

WDI combines inventory, sourcing, dealer trading, financial control, and WhatsApp automation into a single operating system built specifically for professional watch dealers.

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